Campari is a bold, intensely bitter Italian liqueur that has been produced in Milan since 1860 to a closely guarded secret recipe of herbs, spices, and fruit peels macerated in alcohol. Its striking ruby-red colour and complex bitter-sweet profile — with notes of orange peel, cherry, cinnamon, and herbal bitterness — make it one of the most distinctive spirits in the world. It is the cornerstone of the Negroni and Americano, and a key player in the Campari Spritz.